How to Avoid Fake Sellers Online

Stay safe while hunting for the best deals.

How to Avoid Fake Sellers Online
Updated: 10 Jan 2026~7 min readSafetyOnline shoppingScams

Understand Marketplaces vs Individual Sellers

On big marketplaces, you are often buying from third-party sellers, not directly from the platform. The platform provides protection, but you should still be careful about which seller you choose.

  • Prefer 'Fulfilled by' or 'Assured' style badges where available
  • Check seller rating and number of ratings
  • Read recent 1-star and 2-star reviews for patterns

Red Flags to Watch Out For

If you see any of these signs, slow down and double-check before buying:

  • Price is much lower than all other sites for no clear reason
  • Very few reviews or only extremely generic reviews
  • Strange payment methods or requests to pay outside the platform
  • No proper invoice or warranty information mentioned

Frequently Asked Questions

Is COD safer than prepaid?

Cash on delivery can give some extra comfort, but it is not a guarantee. Always verify the package and brand seal, and raise a return request promptly if something is wrong.

Should I buy from brand websites directly?

Buying directly from brand websites is often safe, but check the URL carefully and avoid look-alike or misspelled domains.

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